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Category
gaming, campaignWish
2021Brief
Wish is one of the largest American e-commerce marketplaces where users can buy directly from sellers on the platform. While the company is known for hosting a variety of fun, accessible, and unique products, this also led some people to view them as risky bets instead of valuable bargains.
Huge was asked to help refresh the brand by playing into its key user experience of tailored discovery and conveying trustworthiness in the platform through a new visual identity reflective of its heightened merchant standards.
Role
Visual Design AssociateDuration
6 monthsServices
Image Retouching, Logo Concepts, Mock-Ups, Photography Guidelines, Presentation Design, Research, Visual TerritoriesStrategy
Wish users love scrolling its marketplace, but not for any specific product. Love for Wish comes from its entertaining experience that leaves users pleasantly surprised by what they've found.
The Wish brand must inject this already beloved, entertaining element of surprise into an identity that purposefully positions its endless opportunities to discover within a wonderland of unique products.
Credits
Agency: HugeCreative Direction: Amanda Voss
Art Direction: Kelsey Cordutsky
Visual Design Lead: Iris Kwon
Visual Design: Hernan Toro
Icon Design: Myra Pervez
Motion Design: Casey Macker
Strategy: Christina Adranly,
Katherine Lynch
Verbal: Tu Vu
Category
e-commerce, brandingInfo
I started designing professionally at Huge, having attended its XD (Experience Design) School in 2021 to learn the fundamentals of good design. Since then, I have worked with diverse teams and clients to design memorable brand, campaign, and product experiences that people love and care about.
If you would like to get in touch, please DM, use my contact form, or email me at:
davidhwonstudio@gmail.com
To view my personal work, you can visit my studio site here: davidhwon.studio
Capabilities
Art/Photo DirectionBrand Identity
Campaigns
Design Systems
Product Design
Services
Logo DesignImage Retouching
Mock-Ups
Presentation Design
Production Design
Programs
Adobe IllustratorAdobe Photoshop
Figma
Apple/Google/Microsoft Suites
Confluence/Jira/Miro/Slack/Trello